Who's behind Zaree Studio
One person. Not an agency.
Zaree Studio is Ali — 19, from Quetta, Pakistan. On a gap year. Building websites that compete with anything coming out of London, New York, or Dubai.
The name comes from zari — the golden threadwork woven into fabric across South Asian craft traditions. Every site I build is that: something made thread by thread, by hand, with intention. Not generated. Not templated. Woven.
I started The Odin Project in July 2025, paused it to freelance, and discovered that building real things for real businesses teaches you more than any curriculum. The studio exists because I believe small businesses in Pakistan deserve the same quality of web presence as anyone else in the world.
The honest reason
Why Zaree exists.
Quetta has cafés with real character. Artists making serious work. Businesses that have been running for years on reputation alone — and nothing online to show for it.
Meanwhile, every web agency in Pakistan charges for bloat: page builders, WordPress themes, maintenance contracts, recurring fees. The client ends up renting a website they don't understand and can't change.
Zaree does the opposite. Hand-written code. Clean, fast, owned outright. No lock-in. No surprise fees. No template that 400 other businesses are also using.
I started with two niches because I know them. I'm an artist myself. I drink a lot of coffee. I know what these businesses need, and I know what they're currently settling for.
The approach
How I think
about the work.
Design serves the business, not the portfolio.
A beautiful site that doesn't convert is decoration. Every design decision — layout, hierarchy, copy placement — exists to move a visitor toward an action. I care more about your reservation rate than my Behance metrics.
Code should be read by humans, not just browsers.
No page builders. No frameworks where they're not needed. Every file I hand off is something you could open, read, and understand. I don't create dependencies. I create assets.
The client is the expert on their business.
I ask questions before I make suggestions. The discovery call isn't a formality — it's where I learn enough to actually help. You've been running this café or building this body of work for years. I'm here to translate that into a web presence, not replace your judgment with mine.
One project at a time.
I don't run five projects simultaneously and divide my attention. When I take your project, it's the only one I'm thinking about. That's the whole model. It's slower to scale, but it's why the work is better.
Right now
Where things
stand today.
Building
Zaree Studio — Phase 1. Two spec sites as proof of work. Targeting first paying client.
Learning
Full-stack JavaScript via The Odin Project. Foundations done. JS section in progress.
Availability
One project slot open this month. Response within 24 hours.